Alex Gopher – The Child 1999
I have been making a page for listing some music videos that I remember are pretty cool, and I am surprised [though it isn’t a particularly memorable tune] that this video isn’t more widely known? It came out the same year as The Matrix and is in my opinion one of the most creative uses of typeface I have ever seen in a music video.
I am of course interested in everything typographical. I always try to pop into the British Museum when passing, to look at the artefacts that seem to conflate text and physical object.