I know nothing about the film pictured above [except that it “mixes equal parts mystery and horror”] but this movie still is full of potential.
In trying to explain the hook that catches the viewer [if you are so inclined] in the works of a director/story teller like David Lynch, say, I have seen the phrase “use waking rationality in a world of dreams”. That compelling dream logic that makes perfect sense in that half awake, half asleep world.
As Dali said “The quicksands of automatism and dreams vanish upon awakening. But the rocks of the imagination still remain.”