gistofthegrist

one-off at the wrist

fiLm TitLes

There is a satirical scene in the sci-fi movie Demolition Man where the characters are listening to a ‘classic’ radio station, which we discover is playing the short clip music of station idents, advert clips, radio jingles etc. Seemed a crazy idea in 1993 but with the advent of 120 character social media and texting perhaps not as crazy as it once appeared?

In a similar vein though, I was thrilled to find this website which celebrates what now is a dying artform? The movie title sequence.

north-by-northwest

We all know and love the major set pieces which are the iconic Bond movie openings. But these were invented back in the 1960s. The hey day of film titles? Few films these days seem to invest as much thought into the titles as say Bullet [one of my favourites]. Perhaps it is felt it is a waste of time/effort/money for a post literate audience? Perhaps due to the re-ordering of main film credits from front of film to rear?

As a graphic designer [and writer], I find the interplay of design/graphics /typography, music and story telling in the history of the movie opening title sequence to be fascinating.

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