gistofthegrist

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Rebel Yell

To most perhaps just the name of a hit track by Billy Idol? Very interesting to see this rare footage [with some old gents who barely have the lung strength to even breathe it seems] of genuine war cries from the 19th century.

The word ‘slogan’ originally derives from sluagh-gairm or sluagh-ghairm (sluagh = “people”, “army”, and gairm = “call”, “proclamation”), the Scottish Gaelic word for “gathering-cry” and in times of war for “battle-cry”.

So army recruiting PR using slogans is a very ‘amusing’ double entendre.

World War I recruitment poster by James Montgomery Flagg

World War I recruitment poster – James Montgomery Flagg

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