gistofthegrist

one-off at the wrist

Thunder Perfect Mind

I found this advert [directed by Ridley Scott’s daughter] very interesting. Great visuals, slightly surreal ‘non-narrative’. jazzy score, seeming Beat style poetry [though in fact a 2nd century Gnostic text!] unfortunately it is only selling a perfume. Don’t you just hate it when the cult of cool is used to push product on you? This is probably why so many adverts hold off on displaying the actual merchandise until the narrative weave has been spun.

The message of course is that you can buy into the ‘In Crowd’ lifestyle by wearing the scent, driving the car, drinking the beverage, wearing the clothes, listening to the music – whatever the product placement happens to be …

Advertisements

Single Post Navigation

One thought on “Thunder Perfect Mind

  1. Pingback: Twinned with … BUY BUY BUY | gistofthegrist

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

RunTheTube

Running the entire tube network to raise money for Alzheimer's Research UK and War Child

Big American Night

The Notebook of James A. Reeves

io9

one-off at the wrist

hovercraftdoggy

A curated glimpse into a world of infinite beauty and creativity.

The Woodring Monitor

one-off at the wrist

SFF Chronicles

one-off at the wrist

one-off at the wrist

Jacket Mechanical

one-off at the wrist

Discovering London

one-off at the wrist

one-off at the wrist

TextOfTheDay

one-off at the wrist

%d bloggers like this: